Sumber Waras Branding & Identity by Yohanes Raymond

Sumber Waras Branding & Identity by Yohanes Raymond:

Yohanes Raymond (YR Studio) is an independent graphic design and creative studio based in Indonesia. They specialized in logos and stationery design and today we are featuring their branding & identity design for a traditional chinese medicine company called: Sumber Waras.

For more information about Yohanes Raymond, you can check out his website at YR-Studio.com and give it a like on Facebook.

Description

Sumber Waras is traditional Chinese medicine shop in Indonesia. Drug treatment system using traditional ingredients and formulated from herbs that are taken directly from China. Sumber Waras build from the time of the 19th century. Concept Branding & Visual Identity in brand sources Sane is inspired by the time stamp china dynasty Ming, and using ginseng as a symbol of health, strength.

And ginseng also known as plant capable of generating stamina. The impression we want presented in branding Traditional Chinese Medicine is more toward the modern with the classic concept of merging china. The use of ornamental china asia adds branding concept in the presentation Sumber Waras.
All Rights to Yohanes Raymond
All Rights to Yohanes Raymond
All Rights to Yohanes Raymond
All Rights to Yohanes Raymond
All Rights to Yohanes Raymond
All Rights to Yohanes Raymond
All Rights to Yohanes Raymond
All Rights to Yohanes Raymond
All Rights to Yohanes Raymond
All Rights to Yohanes Raymond
All Rights to Yohanes Raymond
All Rights to Yohanes Raymond
All Rights to Yohanes Raymond
All Rights to Yohanes Raymond
All Rights to Yohanes Raymond

Tags: 

yohannes raymond

inspiration

indonesia

identity

branding

brand identity

asia

Universal Wrapping Paper

Universal Wrapping Paper:
Le designer italien Fabio Milito a eu l’ingénieuse idée de créer avec Francesca Guidotti un papier cadeau universel, pouvant être customisé pour chaque occasion. En effet, le papier propose un principe proche de celui des mots mêlés, permettant d’entourer les mots évoquant la raison du cadeau ou son destinataire.

Olvi Cider

Olvi Cider:

Olvi is finnish independent brewery.
"We redesigned their ciders with full white base color and fresh, juicy illustrations by Stina Persson. Our aim was to have a strong shelf impact with natural and pure design which stands out from competitors green bottles."

Publicité RICOLA « Unwrap your voice »

Publicité RICOLA « Unwrap your voice »:
Voici la nouvelle publicité pour Ricola, diffusée en Allemagne.
J’ai collaboré avec l’agence JVM. (création des illustrations)
Les bonbons ont été fabriqués pour être distribués gratuitement lors de concerts.
Nous avons d’ailleurs été récompensé avec le prix « Pencil » de la meilleur campagne publicitaire et meilleur packaging par « The one show »

Volim

Volim:

Designed by Kitchen | Country: Czech Republic
“The brief was to create packaging for a small local honey producer from Serbia. We used hand-drawn illustrations in a traditional Balkans naive-painting style. For each type of honey we created appropriate illustrations (flower honey, linden honey, forest honey).
the name “Volim” means “I love” in Serbian, so there is emotional connection with the product.”

Foil

Foil

New work from Barcelona based Gabriel Morales, Foil is a line of latex gloves.

Student Work - D&AD Student Awards 2009

Student Work - D&AD Student Awards 2009:


This year Turner Duckworth was the client for D&AD’s Student Awards with their creative brief for Homebase. Students had to create packaging and point of sale for Homebase’s ‘Grow Your Own’ fruit and vegetable range targeted towards novice gardeners.





1st Place, Gold Pencil - Vicky Barlow





1st Place, Gold Pencil - Stuart Sutch









2nd Place, Gold Pencil - James Brown







Silver Pencil - Gary Cutter



Silver Pencil - Benedetto Fantauzzo





Silver Pencil - Marie Jackson & Michael Greenhaigh











Merit - Mark Johnson







Merit - Santi Tonsukha & Adam Paterson





Merit - Jamie Saunderson







Merit - Francesca Cook





Merit - Mark Arrowsmith & Drew Poutney





Merit - Kate Hilton







Merit - Danielle Millington-Peck





Merit - Matt Davey







Merit - Gemma Kett-Young

THE BRIEF: Create packaging and point of sale for Homebase’s ‘Grow Your Own’ fruit and vegetable range for novice gardeners.

PROPOSITION: Homebase know how to help you to grow your own fruit and vegetables – they make it easy.

TARGET AUDIENCE: Our primary target audience are gardening novices. They could be male, female or families with kids. They are adults, but without a specific age range.

TONE OF VOICE: Simplicity and clarity. Growing your own fruit and vegetables made easy. Easy to understand copy and information for the novice gardener. Natural, earthy, organic. Tastier than the supermarket.

CONSIDERATIONS

- We are looking for work that differentiates the ‘Grow Your Own’ sub-brand from Homebase’s other garden products, but that still feels a part of the Homebase Garden World

- Products will be sold both on-shelf in-store, as well as outside in the Homebase Garden Centre

- The packaging and the point of sale should encourage gardening novices to grow their own fruit and vegetables, by providing key information on pack and at point of sale in an easily understandable format and also by always showing a picture of the fully grown plant/product – the end benefit is a key motivator for novices on the packaging

- Point of sale should also be used to tell novices ‘What else they need’, ‘How to’ and to remind of key times in the year, for example early planting seasons

- Take into account the different levels at which people can start growing their own – in pots in their flats to raised beds in gardens to allotments

- You must select products from Homebases existing ranges. Grow Your Own products are associated ONLY with growing your own fruit and vegetables – NOT with ornamental gardening. In the outdoor Garden Centres this could include edible plants such as herbs, tomatoes and any bulbs, tubers or seeds for edible plants, vegetables and fruits. The indoor ranges will include seeds, bulbs and products such as mushroom growing kits. Additionally there are a few selected propagation tools, for example canes and wires to support plants such as beans and tomatoes and slug and snail killer (an essential for growing your own food).